Innovation and security: When a company that lives creativity manages to apply it in cybersecurity
Who is Bornlogic?
In 2013, a bold idea was born: changing the way in which big brands connected with their customers in the digital environment. That was how Bornlogic was born, with the purpose of empowering companies to use social media not just as a showcase, but as a strategic channel of communication.
From the beginning, Bornlogic noticed an opportunity where few were looking: the creative potential of those on the front lines, such as salespeople, promoters, franchisees and affiliates. The platform was created to shine a spotlight on these people, allowing them to share authentic content, aligned to the brand’s identity, with local customization and operational scale.
Today, Bornlogic is a reference in innovation on digital marketing. Their disruptive solutions transform the communication of huge brands in the retail, industries and services sectors, connecting Marketing, Agencies and Sales in an integrated, agile and efficient way.
That’s why, Bornlogic works side by side with Meta, as well as maintaining strategic partnerships with TikTok, YouTube, Google, Instagram and Facebook.
The huge change happened in 2020 and 2021, when social media became the indispensable channel of communication between companies and clients. Bornlogic was already ready to lead the transformation of companies that wished to shine in a new light. However, with this new reality, new challenges arose.
A calling to the mission: the challenges faced by Bornlogic
Being a 100% remote work company since its beginning, and acting since early on with big accounts, Bornlogic knew that information security was not an option. They needed more than a safe tool. They needed a method that was able to engage and educate the team with clarity about the best practices in cybersecurity.
“Beyond this sphere focused 100% on security and data protection, it was important for us to also work on another aspect, which is behavior,” says Stefaní Carmielo, Head of Legal at Bornlogic.
Before finding Hacker Rangers, Bornlogic faced engagement challenges with its employees. Stefaní recalls more traditional awareness methods, which generated discouraging results:
“Before adopting the platform, we faced a low level of engagement from the team regarding these topics. We tried a few approaches, such as workshops and ad-hoc training with different teams, but none of them managed to generate the necessary involvement.”
In addition, one of the main barriers Bornlogic faced when closing deals with major clients was always the level of requirements from these partners. Along with the contracts came rigorous security assessment processes, compliance-related challenges, and above all, the demand for recurring cybersecurity training.
To overcome these obstacles, the company needed a cybersecurity awareness program that could not only inform Bornlogic’s employees about best practices in cybersecurity and compliance, but also truly engage them.
The right message, in the right format, at the right time: the meeting between Hacker Rangers and Bornlogic
With this in mind, one of the members of the security team introduced the Hacker Rangers program, a gamified, practical platform that goes beyond the basics.
For Stefaní, who now leads the awareness program, the change in engagement was noticeable right from the start. According to her, employees became much more attentive to possible threats.
“I noticed that our employees are much more alert. Really, much more! Whenever something happens that’s different from what they’re used to, or from what they’ve been learning, they raise their hand and ask, they reach out to us.”
And this new security culture adopted by Bornlogic didn’t just take root in the professional environment. Employees began to take all this learning back home, sharing cybersecurity knowledge with their families.
“Many [employees] report that they started applying what they learned at home, with friends and family, becoming true multipliers of the cybersecurity culture,” recalls Stefaní.
The cultural shift was not only felt in employees’ daily routines, it could also be seen through numbers, thanks to the cyberattitudes.
Just in the last season, Bornlogic recorded an average of 1.7 cyberattitudes per user, with more than half of employees actively using the platform.
However, culture does not change overnight. For Bornlogic to innovate in the way its employees engaged with and dealt with cybersecurity, personalized strategies and approaches were necessary, something the company found with the close support of the Cybersecurity Awareness Specialist (CAS).
Camila Tambacha, the CAS responsible for supporting Bornlogic since the very beginning of the journey, comments on the evolution she witnessed in the company: “I was able to see the progress in the maturity of the awareness program, practicing active listening with those responsible for the project at Bornlogic, aligning actions with business needs, and promoting a culture of continuous security. Through proactive engagement and metric monitoring, I believe I was able to help transform awareness into a strategic pillar of the organization.”
Mission given, mission accomplished: How Bornlogic adopted personalized strategies to innovate its cybersecurity culture
By turning cybersecurity into part of the company culture, supported by the CAS, Bornlogic came to realize an essential point: employee engagement was cyclical.
As a company that breathes communication and advertising, its workload varies greatly throughout the year. During commercial dates or at the end of the year, for example, the teams’ attention is naturally absorbed by other demands.
With this new, more strategic perspective, training seasons began to be planned while taking these high-demand periods into account. The goal was clear: not to compete with the commercial calendar and to ensure maximum effectiveness of the program.
And the impact was immediate. The learning journey became an even lighter, more fun, and easier experience to understand. Engagement grew, along with the sense of digital responsibility.
Recognitions that inspire
Bornlogic found in gamification a powerful ally and knew how to apply it with creativity and purpose in its recognition practices as well. The main question was: how to recognize the most engaged employees in a way that made sense, even in a 100% remote company?
The answer was in the company’s own benefits model. Every month, the top three employees in the ranking receive an extra amount in their multi-benefit card. A simple, practical solution with huge engagement potential.
According to the platform manager, people feel seen, motivated, and start sharing even more knowledge with each other, strengthening not only the cybersecurity program but also the team spirit and collaboration.
In addition, according to Stefaní, support and recognition from top management regarding the awareness program is also fundamental.
“Today our CFO is one of the people who brings awareness into conversations, who talks to the staff about what’s going on and raises the subject in meetings. Our CEO as well, from time to time, he comments on the program during our all-hands meetings.”
What’s the next mission? Bornlogic’s future plans with the new security approach
In the pursuit of consolidating cybersecurity culture into the team’s daily routine, Bornlogic decided to take an even more strategic step: integrating the Hacker Rangers program into its institutional performance evaluation.
The idea is that, starting next year, employees’ results within the platform will be part of the formal development criteria. And this journey has already begun. Today, those who reach the defined metrics receive a bonus, recognizing their effort and encouraging continuous growth within the company.
Now heading into its tenth season, and already having earned the Hacker Rangers Black Certified certification, Bornlogic intends to keep the program running continuously, with new cycles, learnings, and challenges. Because they have already understood that awareness is not just about knowing what to do, it’s about transforming behavior and creating a living security culture that evolves side by side with people.
