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Learn about the International Data Privacy Day, celebrated on January 28th

A lot of people don't know it, but January 28 is a special date when it comes to information security. It is when we celebrate the International Data Privacy Day — also known as Data Protection Day in Europe. It is a very important moment for people, government agencies, and private companies to reflect on the importance of the fundamental right to privacy.

Data Protection Day began as a simple educational action by the Council of Europe, which, in 2007, decided to launch the Data Protection Day. Its primary objective was to raise awareness among users regarding the best practices to protect their confidential information in the digital world, especially on social networks. However, the initiative was so successful in the United States that, two years later, the country decided to create its own National Data Privacy Day.

Since then, International Data Privacy Day has been celebrated — even with slightly different names — in the US, Canada, Israel, and in 47 European Union member states. In Brazil, 2021 was the first year the date was celebrated, with the General Data Protection Law (LGPD) already in force and the involvement of the National Data Protection Authority (ANPD).

Now it's the law

Although the date has not gained much attention here yet, abroad the International Data Privacy Day is marked by events and actions that, more than simply educating people, aim to involve public authorities and private companies in initiatives that protect the fundamental right to privacy. This includes promoting the development and adoption of technologies for the individual control of personally identifiable information and compliance with current legislation.

It is interesting to note here that Europe has always been a pioneer in designing initiatives that aim to protect citizens' privacy. Most existing data protection legislation today is derived from the European General Data Protection Regulation (GDPR). The Brazilian LGPD has several points in common with the European regulation, including penalty application guidelines and formats for companies that commit infractions.

How to participate?

Be sure to celebrate International Data Privacy Day! This is an excellent opportunity for companies to encourage good internet security practices, reinforce measures to protect against social engineering scams, and promote good cyber-hygiene habits. It is also worth reinforcing habits such as being careful with social networks, and using tools to ensure that your data is not being misused by technology giants.

In the case of us citizens, use the commemorative date to share your knowledge with those who are not very familiar with the subject. Explain the importance of online privacy, give tips on how to avoid online scams, and explain how to control who can see their photos, posts, and personal information on social network profiles. If everyone does their part, International Data Privacy Day will achieve its goal: remind everyone that privacy is a fundamental human right!

Article originally written in Portuguese by Perallis Security Content Team: Conheça o Dia Internacional da Privacidade de Dados, comemorado em 28 de janeiro — Perallis Security